JetBlue Premieres Premium Class for Luxury Travel

Beginning next year, JetBlue will be offering a new class of service on cross-country trips called Mint, according to USA Today. This has come as a surprise to many people, as the company is known for having low fares and a one-size-fits-all approach to in-flight accommodations.

However, like many other airlines, JetBlue is seeking to engage frequent fliers who don’t mind spending a bit more for all of those extra perks. The new service will offer luxury service, including lie-flat seating, a tapas-style in-flight menu and customized amenity items. So far, Mint will only be available for travelers going from New York’s JFK International Airport to Los Angeles or San Francisco.

JetBlue is a relative newcomer who entered in the industry in 1999 with a pledge to treat all of their customers equally. According to Travelers Today, the first flight with the new program is scheduled for JFK to LAX on June 15, 2014.

Although some people in the travel industry may say that JetBlue is selling out, Martin St. George, the company’s senior vice president of marketing and commercial strategy, says that luxury travelers aren’t the only ones getting an upgrade.

The coach cabins already have ousted many other competitors when it comes to leg room, but the carrier now plans to make their chairs even softer and roomier for those traveling on a budget. JetBlue also plans to introduce WiFi capability and an increase in their live TV channels for extra entertainment while in the air.

“We wanted to make sure everyone on the airplane got an upgrade,” St. George explained to USA Today. “We wanted to make sure our core customer didn’t think we were walking away from them.”

Travelex Insurance Services provides a variety of travel insurance plans to protect your trip investment while traveling.